1. Responsible Party
Heschen GmbH i.G.
Rheinallee 69
65439 Flörsheim am Main
Germany
Email: info@heschen.de
Phone: +49 173 923 5133
Represented by: Mei Yang
2. General Information on Data Processing
We process personal data exclusively in accordance with applicable data protection regulations, particularly the GDPR and the BDSG. Personal data is only processed if there is a legal basis or your consent.
3. Hosting & Platform
Our website is provided by Shopify Inc. Data processing occurs on servers both within and outside the EU. Shopify is certified under the Data Privacy Framework and uses EU standard contractual clauses in accordance with Art. 46 GDPR.
More information: https://www.shopify.com/legal/privacy
4. Data Collected
a) When visiting the website
Automatically collected data:
- IP address (anonymized)
- Browser type, device type, operating system
- Date and time of access
- Referrer URL
b) When placing orders
- Name, address, email address
- Payment information (encrypted)
- Phone number (optional)
This data is necessary for contract fulfillment according to Art. 6 (1) (b) GDPR.
5. Cookies & Consent
Our website uses cookies. You can manage or revoke your consent through the cookie banner. The legal basis is Art. 6 (1) (a) GDPR.
6. Web Analytics & Marketing
Google Analytics
We use Google Analytics with IP anonymization activated. Legal basis: Your consent (Art. 6 (1) (a) GDPR). Provider: Google Ireland Limited.
Opt-out options: https://tools.google.com/dlpage/gaoptout
Meta Pixel (Facebook)
To optimize our advertising, we use the Meta Pixel. Legal basis: Consent.
More information: https://www.facebook.com/about/privacy
Google Search Console & Merchant Center
These services assist with performance analysis and product display. No personal data is directly evaluated by us.
7. Data Security
We implement technical and organizational measures according to Art. 32 GDPR, including:
- SSL encryption (HTTPS)
- Access restrictions
- Firewalls, security updates, monitoring
8. Data Transfer to Third Countries
If personal data is transferred to countries outside the EU (e.g., through Shopify or Meta), this is done based on the standard contractual clauses of the EU Commission (Art. 46 GDPR).
9. Rights of Affected Individuals
You have the following rights under the GDPR:
- Right to access your stored data (Art. 15)
- Right to rectification of inaccurate data (Art. 16)
- Right to deletion ("right to be forgotten," Art. 17)
- Right to restriction of processing (Art. 18)
- Right to object to data processing (Art. 21)
- Right to data portability (Art. 20)
Please direct inquiries to: info@heschen.de
10. Withdrawal of Consent
You can withdraw granted consents at any time with effect for the future (Art. 7 (3) GDPR).
11. Right to Complain to the Supervisory Authority
You have the right to complain to a data protection supervisory authority. The relevant authority is typically the one in your place of residence or where our company is based.
12. Updates
We reserve the right to update this privacy policy in case of changes to our services or legal framework. The current version can be found at: https://heschen.de/pages/privacy-policy